Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. In simple English, it is lots of different sites that allow you to spread the word online.
Do you know that by just having a Social Media account, and if possible a website too, a physical street based business will have a positive pond ripple effect on their town for attracting more footfall? By using Social Media to promote your services and products, you are inviting customers to come and visit. After they visit you they may pop in next door to see them too, and then their neighbours, maybe have some lunch in an independent coffee shop, use public transport…
There are now hundreds of social media ‘channels’ but which ones are the most important? Here are the estimated number of monthly visitors for some of the top sites:
Facebook – 2.2 billion, YouTube – 1.8 billion, Twitter – 645 million, Instagram – 300 million and LinkedIn – 200 million
The first step is to sign up to:
There may be other relevant sites depending upon business type and location but these are arguably the best five to focus on at the beginning. At the very least, this will allow you to add a link from each of these back to your own site – this is a great pointer for Google!